Why Hotels Should Target Construction Crews to Fill Rooms

In Short:

• Many hotels overlook construction crews as a key customer segment.
• Construction crews need dependable lodging for long-term, out-of-town projects.
• Waiting for them to find you means missed booking opportunities.
• ConstructConnect® Project Intelligence helps you find upcoming projects early and connect with the right people to fill your hotel rooms.

When hotels try to boost bookings, the go-to strategies are often loyalty programs, travel websites, or seasonal promotions. But there’s one valuable segment of customers that many hotels overlook: construction crews.

Construction workers—especially those from out of town—travel year-round, stay for extended periods, and often book multiple rooms at once.

Take the upcoming Grain Belt Express project, for example. It’s slated to run across several states starting in 2026 and will bring in a steady flow of workers. Projects like this create long-term demand for lodging—exactly the kind of opportunity that can help hotels fill rooms consistently.

If your hotel wants to reduce reliance on unpredictable walk-ins or online bookings, targeting construction crews is a smart move.

Construction Crews are Built-In Repeat Guests.

When workers travel for a job, they need a place to stay—often for weeks or even months. That means:

• Booking multiple rooms at once
• Lodging Monday through Friday (great for midweek occupancy)
• Returning for multiple phases of the project
• Referring your hotel to other contractors

Contractors aren’t necessarily looking for luxury, but they do value:

• Early breakfast options
• Laundry facilities
• Truck or trailer parking
• Quiet rooms to sleep in after long days

If you’re able to meet those needs, they’re likely to return again and again.

The Problem: Most Hotels Wait for Crews to Find Them.

Many hospitality businesses wait for crews to find them through Google or booking sites. But what if you could reach them before they started looking?

Being proactive lets you offer rooms, rates, and value—before your competitors are even on their radar.

The Solution: Use ConstructConnect® Project Intelligence to Find Crews Early.

ConstructConnect Project Intelligence (CCPI) gives you access to over 1 million active public and private commercial construction projects across North America. It’s not just a resource for contractors— it’s a visibility tool for hoteliers who want to connect early and fill rooms faster.
Lindsay Damron, hotel manager at Best Western Plus Kalamazoo Suites, shared:

"ConstructConnect gives us hoteliers the tools we need to find contacts fast! This saves us a ton of time! You can follow the project process from start to finish and in the search option you are able to narrow down your search to exactly what type of business we are looking for! ConstructConnect is the best!"

With features like advanced filtering, detailed project timelines, and direct contact information, CCPI helps you:

1. Search for upcoming projects in your area.
2. Filter by project size or length—look for jobs that will last weeks or months.
   
3. Get in touch with the decision-makers, including general contractors, project managers, or firms managing the work—before they start searching for rooms.

Instead of hoping crews find you, you’re the one reaching out—and getting in early makes all the difference.

The Payoff: Fill Your Rooms with Loyal Guests.

Contractors aren’t always chasing the lowest rate—they’re looking for value, consistency, and convenience. With CCPI, you can:

• Secure group bookings
• Increase weekday and extended-stay occupancy
• Build long-term partnerships for future projects

Next Steps: Start Filling Rooms with ConstructConnect Project Intelligence.

Don’t wait for bookings to come to you—go find them.

Join other hotel and hospitality managers who are already using CCPI to spot opportunities, make connections, and keep their rooms full.

Ready to turn construction crews into loyal guests? See what Project Intelligence can do for you.