Building Product Manufacturing

How BPM Sales Teams Research Prospects Faster with ConstructConnect® Analytics

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In short:

  • Company Connections in ConstructConnect® Analytics helps building product manufacturer (BPM) sales reps see which firms a target company works with most often, based on shared project activity. Every prospect call starts with relationship context, not a cold introduction.
  • The Top 10 Collaborators chart surfaces the firms that have co-appeared with a target company on at least two shared projects, including each firm's role, so reps can identify which architects are making spec decisions on a general contractor's work.
  • Search Tag Insights shows which of your saved search tags are tied to a company's project activity so you can confirm a company is active in your space before you reach out.
  • Company Connections is available now for ConstructConnect® Project Intelligence Premium customers.

What Is ConstructConnect® Analytics?

ConstructConnect® Analytics is the decision-making toolset in ConstructConnect® Project Intelligence, built for building product manufacturer (BPM) sales teams who need more than a list of active projects in their market. Analytics shows you metrics around your market, specification positioning, and companies worth targeting.

How Does Company Connections in Analytics Work?

Company Connections is a feature within Analytics that shows which firms a target company works with most frequently.

For BPM reps managing large territories, shortening the manual research step per account directly affects how many productive conversations they can have in a week.

Where Company Connections Fits Into the Research Workflow

Company Connections is built around three stages that already exist in every BPM rep's prospecting process:

  1. Find — Identify the right target companies, filtered by project type, geography, and market activity.
  2. Understand — Review what Analytics knows about a company: recent projects, sector mix, and activity trends.
  3. Engage — See who that company works with, so you walk into every conversation with the relationship context that used to require a separate research session.

How The Top 10 Collaborators Chart Helps BPMs Identify Architects for Spec Outreach

Getting a building product specified starts well before bid day. That means the most valuable thing a BPM rep can know about a GC isn't what they're building. It's who's designing it.

Within Analytics, the Top 10 Collaborators chart shows the firms that work alongside a target company most consistently, across at least two shared projects, with each firm's typical role.

For a BPM rep researching a general contractor (GC), that list tells you which architects are already making spec decisions on that GC's projects. The spec conversation happens at design. By bid day, those decisions are largely already made.

What You See What It Means How to Use It
Firm name and role Which architects, engineers, or subs work regularly with this company Identify the design firms influencing spec decisions
Number of shared projects How consistent the working relationship is Prioritize collaborators with more shared history
Two-project minimum Filters coincidental co-appearances Focus on firms with an established, recurring relationship

If several architects in a GC's collaborator list already know your product line, outreach has a natural entry point. If they don't, you now know who to build a relationship with before the next bid cycle starts, and you have shared project history to reference when you reach out.

How Search Tag Insights Shows Which of Your Searches Match a Company

Before you can make a relevant pitch, it helps to know whether a company is active in the space you're covering. Search Tag Insights answers that by showing which of your saved search tags are tied to the selected company's project activity, and how many matching projects turn up overall versus in the last 12 months.

A company whose matching project count has grown in the last 12 months looks very different from one where overall activity is high, but recent numbers are quiet. And knowing which situation you're walking into before you book a meeting changes how you prepare for it.

Does Company Connections Replace Manual Prospect Research?

Company Connections covers the relationship context that used to require leaving the platform: which firms a company works with, which architects influence their spec decisions, and how your brands compare to competitors in that company's project activity. That is the portion of manual pre-call research that previously meant dedicating extra time to research.

What it doesn't replace is the qualitative preparation you bring to a conversation. Knowing a contact's history with your brand, understanding the specific challenges on a project they're bidding, or preparing for the technical questions a seasoned architect will ask — that's still yours. Company Connections gives you the relational foundation. What you build on top of it is the conversation.

Find Your Next Spec Opportunity With Company Connections

Project Intelligence gives BPM sales teams the project data, company details, and relationship intelligence to walk into every outreach call with something worth saying. Company Connections is available now, and both Top 10 Collaborators and Search Tag Insights are accessible through the Connections tab on any Company Details page.

Schedule a demo to see Company Connections in action for your territory.

Frequently Asked Questions (FAQs)

What tools help BPM sales reps find project leads?

Building product manufacturers typically use construction data and analytics platforms to find and prioritize project leads. Analytics gives BPM sales reps a Company Targeting dashboard to build prospect lists, a Company Details page with project activity and sector data, and Company Connections to see which architects, engineers, and other firms a prospect works with most often — all within a single platform.

How do building product manufacturers get their products specified by architects?

Getting specified starts with knowing which architects are designing projects for your target GCs. Company Connections surfaces that information through Top 10 Collaborators, which shows the architects and engineers who appear most often on a GC's shared projects. Those are the design firms influencing spec decisions — and the right place to focus relationship-building before a bid cycle begins.

How do I know if a competitor's projects are relevant to what I'm selling?

Search Tag Insights in Analytics shows which of your saved search tags are tied to a company's project activity, including how many matching projects turn up overall and in the last 12 months.

How do construction analytics platforms help building product manufacturers?

Construction analytics platforms give BPMs visibility into which companies are active in their target markets, which architects and GCs influence spec decisions, and how their products compare to competitors at the account level. Analytics adds Company Connections to that foundation, surfacing the working relationships that help reps prepare for outreach and prioritize the accounts most likely to convert.

How do I access Company Connections in ConstructConnect Analytics?

Company Connections is available to Project Intelligence Premium customers within ConstructConnect Analytics. For quick context on a company without opening a full record, the Company Targeting dashboard also surfaces industry and location information.


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