To building product manufacturers, I cannot stress enough the importance of specification. During the coronavirus pandemic, which is currently keeping us from face-to-face meetings, web-based availability of a BPM’s content to specifiers has never been more of a necessity. Architects, engineers, and specification writers want the latest, most accurate version of the specification and other content and they assume that this up-to-date information is available on the BPM’s website.
When it comes to the construction business, the only thing that defines success is the quality of relationships. Either it is the relationships with the customers or the suppliers, it is the key to business continuity that defines the growth model.
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So, you’re a building product manufacturer and you’ve watched your sales continually rise in this latest, impressive expansion, up to the COVID -19 reset. The assumption would be that things are going well for your company, right? The evidence is in your sales growth chart, a nice steady line upward trend, correct? But is this enough evidence to prove you are growing as much as you could during this expansion? What more do you need to see or understand? With the correct data you can quickly answer these very important questions and chart your growth against the industry.
As a building product manufacturer, getting your products specified is key to getting them sold. You need to understand how architects are researching and selecting the products they specify. To get inside the mind of an architect, you need to answer these questions:
Over the past three decades, construction processes have shifted away from the traditional to more collaborative and efficient workflows. As a result, building product manufacturers have had to change the way they market their wares.
In my current position with the nation’s leading construction information platform, ConstructConnect, I am in the unique position to see what building products are being promoted to the nation’s top architects, engineers, and contractors.
Building product manufacturers are no strangers to technology. Manufacturing robots, IoT, automation, Industry 4.0 and integrated digital supply chains are just of few of the tools employed by manufacturers to improve efficiency, boost productivity and ensure the quality of their products. Over the past couple of years, an unexpected technology has started to make its way onto factory floors: augmented reality.
As the old adage goes, time is money. The more production you can squeeze out in a period of time, the more money you make, right? But if you’ve been struggling with improving production or even if everything is going fine, there are several things you can do to increase throughput without sacrificing quality from removing obstacles to reorganizing the way you work.
As a building product manufacturer (BPM) trying to get specified by architects may seem like a daunting task, but it doesn’t have to be. The key is to focus less on selling your products and focus more on building relationships with architects and specifiers. Position your company as a leading expert on the types of products you deliver and provide them with all the information they need when researching and selecting products to specify on their product.