Mold can be found everywhere we work, live, and play. Whether inside or out, floating in the air or stuck on surfaces of every size and shape, mold is always present in our environment. In most cases, mold is not a problem for us or the places it lives (producing some foods, beer, and life-saving pharmaceuticals need mold).
As a building product manufacturer (BPM) trying to get specified by architects may seem like a daunting task, but it doesn’t have to be. The key is to focus less on selling your products and focus more on building relationships with architects and specifiers. Position your company as a leading expert on the types of products you deliver and provide them with all the information they need when researching and selecting products to specify on their product.
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Understanding the performance of construction industry segments is the key to maximizing sales and profits for building product manufacturers. Currently the construction industry is in a fluid state, breaking from, and yet still anchored to, some long-established processes. This blog will attempt to identify and address the key segments which need monitoring and the use of contemporary tools to identify and maximize marketing and sales efforts for BPMs.
As a building product manufacturer, are you currently producing sustainable building products and materials? Over the past couple of decades, green and sustainable construction has slowly gone mainstream. AEC firms like Turner Construction Company, McCarthy, Clark Construction Group, and Holder Construction are just a handful of contractors committed to being more sustainable.
To building product manufacturers, I cannot stress enough the importance of specification. During the coronavirus pandemic, which is currently keeping us from face-to-face meetings, web-based availability of a BPM’s content to specifiers has never been more of a necessity. Architects, engineers, and specification writers want the latest, most accurate version of the specification and other content and they assume that this up-to-date information is available on the BPM’s website.
When it comes to the construction business, the only thing that defines success is the quality of relationships. Either it is the relationships with the customers or the suppliers, it is the key to business continuity that defines the growth model.
So, you’re a building product manufacturer and you’ve watched your sales continually rise in this latest, impressive expansion, up to the COVID -19 reset. The assumption would be that things are going well for your company, right? The evidence is in your sales growth chart, a nice steady line upward trend, correct? But is this enough evidence to prove you are growing as much as you could during this expansion? What more do you need to see or understand? With the correct data you can quickly answer these very important questions and chart your growth against the industry.
As a building product manufacturer, getting your products specified is key to getting them sold. You need to understand how architects are researching and selecting the products they specify. To get inside the mind of an architect, you need to answer these questions:
Over the past three decades, construction processes have shifted away from the traditional to more collaborative and efficient workflows. As a result, building product manufacturers have had to change the way they market their wares.
In my current position with the nation’s leading construction information platform, ConstructConnect, I am in the unique position to see what building products are being promoted to the nation’s top architects, engineers, and contractors.