One of the biggest challenges building product manufacturers struggle with is having an effective, multi-channel marketing strategy. The complexity of the commercial construction industry has been underestimated as far back as I can recall and seems to be multiplying. For BPMs, the complexity is the highest it's ever been. For most BPMs to realize sustained success, creating and maintaining a combination of strategic and tactical approaches with the entire building team is essential.
One-on-One with Doug Bevill, Vice President, Manufacturer Solutions at ConstructConnect™ Stinging supply-chain woes ripple through the global economy with the reach and tenacity of a world-class boxing champion. Building product manufacturers looking to land a one-two counter punch have a champion of their own in ConstructConnect’s Doug Bevill. With over 30 years of industry experience, Doug specializes in consulting with BPMs on general strategy and optimal ways to leverage ConstructConnect’s best-in-class construction information and other marketing solutions to run and grow their businesses.
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Lessons From the First to Summit Mt. Everest Edmund Hillary once remarked that he was unsure if summiting Mt. Everest was within the realm of "humanly possible." Nonetheless, he and his Nepalese climbing partner, Tenzing Norgay, left the first confirmed pair of human footprints on the summit of Mt. Everest in May of 1953. Hillary's doubt surely stemmed from the failed previous attempts to summit the highest peak on earth (last recorded in 2020 as 29,031.7 feet above sea level).
Darwin got his from over 100 pigeons. Galileo used crude telescopes to get his. Marie Curie had a pocket watch. George Washington Carver a microscope. And Florence Nightingale saved lives with it.
Mold can be found everywhere we work, live, and play. Whether inside or out, floating in the air or stuck on surfaces of every size and shape, mold is always present in our environment. In most cases, mold is not a problem for us or the places it lives (producing some foods, beer, and life-saving pharmaceuticals need mold).
As a building product manufacturer (BPM) trying to get specified by architects may seem like a daunting task, but it doesn’t have to be. The key is to focus less on selling your products and focus more on building relationships with architects and specifiers. Position your company as a leading expert on the types of products you deliver and provide them with all the information they need when researching and selecting products to specify on their product.
Understanding the performance of construction industry segments is the key to maximizing sales and profits for building product manufacturers. Currently the construction industry is in a fluid state, breaking from, and yet still anchored to, some long-established processes. This blog will attempt to identify and address the key segments which need monitoring and the use of contemporary tools to identify and maximize marketing and sales efforts for BPMs.
As a building product manufacturer, are you currently producing sustainable building products and materials? Over the past couple of decades, green and sustainable construction has slowly gone mainstream. AEC firms like Turner Construction Company, McCarthy, Clark Construction Group, and Holder Construction are just a handful of contractors committed to being more sustainable.
To building product manufacturers, I cannot stress enough the importance of specification. During the coronavirus pandemic, which is currently keeping us from face-to-face meetings, web-based availability of a BPM’s content to specifiers has never been more of a necessity. Architects, engineers, and specification writers want the latest, most accurate version of the specification and other content and they assume that this up-to-date information is available on the BPM’s website.
When it comes to the construction business, the only thing that defines success is the quality of relationships. Either it is the relationships with the customers or the suppliers, it is the key to business continuity that defines the growth model.